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Creative directors, appointments, and the strategy behind who gets handed a heritage house.
HousesJonathan Anderson took all of Dior in 2025 and by July 2026 LVMH was attributing part of its first fashion growth in seven quarters to his effect. What it takes to move an €18 billion division, and what the credit actually proves.
HousesDior, Chanel, Gucci, Balenciaga, Celine, Maison Margiela, Fendi, Bottega Veneta. Fifteen debuts in the Spring/Summer 2026 season alone. A map of the largest creative reset in modern luxury, and why it happened all at once.
HousesHis September debut in Milan was received as a triumph. He left on December 12, ten days after Prada Group closed its acquisition. Reception had nothing to do with it.